An intelligent brand repositioning based on market insight and client ambition. Not radical, but revolutionary in its own way.
Warwick Drysdale, Founder, Programmed Timber
— Work
What we did:
Brand Strategy
- Brand positioning
- Brand strategy
Brand Design
- Visual identity
- Verbal identity
- Guidelines
- Campaign
- Design system
Content
- Art direction
- Iconography
- Design templates
- Copywriting
- UX/UI design
A refined name and refreshed position helped the company to stand for something much bigger and more valuable. Now a partner, not a supplier; an innovative, value-adding business that exists much higher in the industrial food chain.
The refreshed brand increased the organisation in terms of intelligence, creativity and flexible modularity. It’s a fresh look and feel that echoes the company’s innovation and modernity, while also offering a wide-ranging and flexible set of design assets.
Retaining brand equity amassed over the past 20 years, while also making it sustainable for decades to come, Programmed Timber continues to be a positively disruptive brand: leading the way in component timber and staying out in front thanks to a modern mindset, bold confidence and bucket-loads of ingenuity.
At the heart of our organisation is a unique point of view, a more intelligent approach to timber and a thirst for innovation. Our unique narrative disrupts traditional processes and models. And it’s done with genuine purpose – ingenuity adding even greater value, making the most of every piece of timber and elevating our reputation as a leader, not just a supplier.
We spotted an opportunity in the supply chain more than 25 years ago, capitalising on it by using low grade timber from sawmills to create high quality, sustainable components.
