— About

Hobart

Belfast

Think beyond

Clients find our approach as refreshing as it is effective because it puts a genuine responsibility for their success at our core.

Teamed up with our unquenchable curiosity for what’s possible they influence our strategic insights, brand planning and creative solutions.

Founded on decades of worldwide marketing experience and insight it’s a proven method regardless of sector or territory.  

We call it ‘thinking beyond’. 

Beyond your best-ever

What we do results in unexpected directions and unheard of results. It isn’t rocket science, in fact it isn’t any sort of science – just robust research triggering transformative insights that inspire compelling creative solutions.

Beyond theory

We’re all for strategy, in fact everything we do emerges from it. And that’s the difference. Our recommended directions are based on truth, defined by reality and crucially, are based on what’s feasible, practical and rapidly deployable.

Beyond guesswork

Everything we do is grounded on research because, as the management consultant Ken Blanchard once said, ‘none of us is as smart as all of us.’ Collective knowledge of your market, audience and business challenges has a way of unlocking new, effective ways forward.

Beyond obvious

Our creative solutions are unlike anything you’ve done or seen before. Not because we’re obsessed with being different for the sake of it, but because we are obsessed with building highly visible, compelling and evocative brands that draw audiences closer and keep them there.

About
About
About

Across sectors, cultures and territories, our rigorous research and confident creativity results in business transformation and commercial impact.

N.Ireland
Australia

Our People

Claire Bennett

Director and CMO

Claire is a Fellow of the Australia Marketing Institute (AMI) and a Certified Practicing Marketer. She is also a Professional Member of the Public Relations Institute of Australia.

Claire has a Bachelor of Business (Griffith University) and a Graduate Diploma in Public Relations (Deakin University). She is committed to ongoing education to ensure her skills are always at the cutting edge of communications practice. Her experience spans senior marketing communications roles in the Tertiary Education, Forestry and Tourism sectors.

In 2013 Claire won a professional development scholarship that took her to Washington DC in the United States to do a work placement with Edelman, the largest privately–owned marketing communications firm in the world. It was here that Claire found her passion and her calling. She came home and founded her own agency.

Claire is a skilled strategist and program manager. She is also a gifted writer and producer. Claire loves uncovering the big idea and bringing people together to create change.

Tim McAllister

Tim McAllister

Creative Director

Tim is based in Ulster, Ireland, born in the industrial heartland of Belfast. Tim studied graphic design at Ulster University and began his graphic design career in 1999 working for Triplicate Design in Belfast. In 2003 he moved to Slater Design, where he was the award-winning Creative Director of a nationally respected and critically acclaimed ICAD Bell.

Tim is a prominent figure in the design community, performing lecturing duties throughout the UK and Ireland, and a judge for International Society of Typographic Designers in Ireland. For many years he was a keen player within the INI Government Design Directorate Program advising and directing business exporting to international markets.

In 2017 Tim moved to Australia to take on a role as Creative Director of a Melbourne-based creative firm Caramel Creative. At the same time, Claire was consulting to Caramel as their Communications Director. The two struck up a superb working relationship. After returning to the UK in 2019, Tim and Claire reconnected with Tim joining the Claire Bennett Agency as Creative Director.

Tim has an in-depth approach to design, working closely with all his clients to draw out a brand’s key attitudes, which form the basis of graphic solutions that are both strategically focused and visually compelling.

Tim is a specialist in identity design, branding, packaging, exhibitions and website design where the outcome needs to be one of effectiveness and quality. His brand storytelling and his fusion of commerciality and aesthetics has led him to form long relationships with his global clients to support the worldwide management of their brands.

Mike Flemming

Mike Flemming

Copywriter

Mike has 30 years’ communication experience. He’s fast and strategically minded, with a wide tonal range: from crisp, precisely engineered logic to emotive, lyrical narrative. Mike is equally at home tackling ad campaigns, brand strategies, website copy, verbal identity guides, brochures, white papers, speeches and anything else that involves communicating in interesting, compelling ways. Copywriting he says, “is all I’ve ever done and all I ever want to do.”

For the first 20 years of his career Mike worked full-time in UK ad agencies, starting out as a copywriter and then eventually as a creative director. But you don’t get to write a lot of copy when you’re managing people and he missed it. So, for the past 12 years Mike has been freelancing for a great bunch of agencies and direct clients who value insight, ideas and clarity. The Claire Bennett Agency is now lucky enough to be one of them!

Poppy Hallett

Poppy Hallett

Marketing Executive

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