Insights | The Claire Bennett Agency

— Insights

What we’ve been doing
and thinking.

Insight

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Opinion

Enough of the fluff

I think the most important thing people miss when talking about brand strategy is that it only works if it’s a sustainable, consistent, long-term position that can be integrated and executed tactically through all marketing channels.

Opinion

Inspiration is everywhere - Manufacturing

We don't specialise in sectors, we specialise in ideas. How to look beyond your industry for inspiration that shapes memorable work.

Insight

It’s all about simplicity: how to brief a graphic designer

Clients that trust in the graphic designer’s process use a brief as a springboard to what the outcome could be rather than a constraint.

Insight

South Melbourne vs South Belfast– Working in a different culture

My reflections on working in Australia compared to Northern Ireland.

Opinion

Emersion speaks out on Artificial Intelligence

Artificial Intelligence (AI) has grown rapidly in recent years and has been the mainstay of the news agenda over the last few months.

News

Introducing Tim

Tim, our creative director lives and breathes design but we thought it would be good to know a bit more about him and his ambitions for the future.

Insight

Tip 10: Nothing lasts forever

The Greek philosophers said nothing lasts forever, except change. Yes, people move on, and businesses and their brands evolve.

Insight

Tip 9: Crossed Wires

Design is an iterative process so designers are fairly used to finding the solution when they have a full and rounded brief.

Insight

Tip 8: Feedback – the breakfast of champions

Most of us have an ambivalent relationship with feedback. It can be anxiety-inducing to think about giving it even when positive

Insight

Tip 7: If you read nothing else in this series

Above all ask for a plan, agree way of working, and confirm how you like to communicate.

Insight

Tip 6: Don't be Shy

Designers tend to be visual. They like to talk through and discuss a problem, not read about it in a report.

Insight

Tip 5: Share that good stuff

We're relying on you to give us the building blocks, the fundamentals to make it happen.

Insight

Tip 4: Empathy is the medicine the world needs

It is crucial that those tricky but important messages are conveyed in good time, with clarity, respect and patience.

Insight

Tip 3: Work it out

A refined design brief clarifies thinking, forces everyone to consider the impact of what you’re doing and essentially keeps everyone honest.

Insight

Tip 2: Money is not a dirty word

You are buying in a service you can’t do by yourselves AKA the hard stuff. Resolving the hard stuff is a valuable skill.

Insight

The Common Ground Series

10 Not-so-secret (but definitely worth knowing) Tips for a Successful Client/Agency Relationship

Insight

The Common Ground Tip 1: What do you want?

Where are the gaps in your skills and knowledge? For example, do you need a fresh new perspective that will really challenge you and the marketplace?

News

Spirit AeroSystems in partnership with Emersion Studio

Emersion has created a simple but dynamic marketing campaign that will appeal to its broad target audience while remaining both distinctive and different. The new 2023 campaign will launch at MRO Middle East next month.

Opinion

Part 3: Be more baboon

Tone of voice is fundamental to the business of brand building. At the very least it gives those writing for the company a set of bumper rails in the form of personality adjectives to ensure they all proceed in the same general direction.

Opinion

Part 2: Tone of voice should be a launchpad, not a straitjacket.

Describing a brand’s tone of voice with just three or four ‘personality adjectives’ often limits those writing for it, when what it should really do is provide some inspiration.

Opinion

Part 1: Put some personality into your personality.

The best tonal guides come from brands that really know themselves – why they do what they do, not just how they do it. Some of them have agencies that do the introspection on their behalf - the sort of agencies that take time to understand their client as well as their client’s business.

Insight

Behind the idea: Richard Bennett Photography Rebrand.

After 50 years of investing everything into the fearless pursuit of extraordinary endeavour and what he alone can capture and show us of the world, it was time to invest in a brand as extraordinary as his work.

Insight

Show and Tell:
Asialink.

A brief look into the creative process for Asialink and how we began to translate what the organisation stood for into a meaningful and compelling offer.

Opinion

5 key outputs that are essential to building your business / organisation in 2023 and beyond.

The natural state for brands, if left alone, is one of decline. As competitors deliver better performance, or the same performance for less cost, consumers’ needs change, cultures evolve and existing users grow older, brands can quickly lose their relevance.

Opinion

SMEs - Power up rather than power down during an economic crisis.

In the UK three fifths of employment is down to small businesses – they are the engine of our economy. As we enter economic crisis how will you ensure competitiveness and differentiation in your sector?

News

Emersion Studio founded on a world of experience.

Recently returned from several years working in Melbourne’s thriving creative sector, brand and design consultant Tim McAllister has launched Emersion Studio.